I recently had an opportunity to work with a handful of commercial food photographers. I first went to their web sites to review the type of work that they had done. While on their site, I found a series of commercial, editorial, and still life portfolios for a general sample of each the studio’s work. Rich colors, sharp lines and contrasts, it takes talent to be a commercial photographer and to make food photography look so good.
I also had a chance to review some of their high profile clients like Häagen-Daas, Dove, Healthy Choice, Ecco Domani, Dannon, and Renaissance.
Commercial photography requires certain kinds of technical skills, such as finding the right subject and creating a presentation for a specific or general effect. The right camera is essential as well as photographic or digital enhancement tools, which is one of the benefits of the modern age – digital tools such as saturation, contrasting, and airbrushing can enhance or even change the state or composition of the photographed subject. However, nothing is a proper substitute for a good food photographer in winbiz commercial photography with a handle on his trade.
Lighting is one of the most important aspects of any kind of art, and photography is no exception. Especially since photography works by capturing light and translating it into images on a light-sensitive medium like film or, in the case of digital photography, an electronic sensor.
A food photographer can use natural or artificial light to enhance or focus attention on a certain aspect of the subject. Angles are also an important component of food photography – since the specialty of the studio I visited is commercial food photography, the food photographer will make sure all eyes are on the commercial item, and interesting angles are another way of doing that by drawing the eye’s attention to the unusual.
It was interesting to find that my host for the main event also blurs the background in order to make the commercial item the main things that matters in the composition – as though the sharpness and the clarity of the commercial item makes potential buyers finely see the product clearly. In commercial photography, the food photographer treats the food much as a still life photographer would. Except in food photography, the goal of the photographer is two-fold: to make the shoot look artistic and to make the subject look absolutely, mouth-wateringly delicious in order to entice the target audience.
Another thing that makes this kind of photography different than other types of photography like industrial or business commercial photography is the necessity to either be quick at taking the pictures or have lots of the same kind of food on hand. Food does not always stay fresh for very long. It is a singular dilemma, but food photographers are ready for this kind of hitch in the proceedings.
I was able to report back to my customers that this group of commercial photographers is prepared for any commercial photography challenge, whether it’s M&Ms or shrimp or forks rolled in a ball, chocolate dripping enticingly from a chocolate bar, glistening fruits and vegetables, a refreshing beverage, or a scoop of fresh ice cream. What a great day I had being immersed into this exciting new world of product photography.
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